As someone who started my business using bricks and mortar, I understand how difficult it is to increase sales for small businesses. Unfortunately, it’s becoming harder for small businesses to survive today as more people order their goods online. Are there “tricks” small businesses can use to get more people to purchase their products or services?
Mobile Marketing-Promotion to the Converted
Local businesses often miss the “big time” because they spend too much time and resources trying to find new customers. The real money (and consistent income) comes from marketing existing customers. People who have purchased from you before will be familiar with the quality of your product. If they are satisfied with the experience, they will likely buy from you again. They need to be reminded that you are still available for business.
Mobile marketing is one of the most effective and efficient ways to market to your existing customers. Mobile marketing is a great way to promote your business to existing customers. We all carry our phones with us 24 hours a day and open more texts than any other communication method.
Many of us use a mobile number instead of the traditional landline number to contact us. All small business owners must ensure they can access these numbers to promote their business with cheap text messages. There are many affordable training programs that will guide you through setting up a mobile marketing campaign.
Promoting a special offer or promotion is the best way to get immediate results for your business. We all love a deal, so offering a complimentary glass of wine to customers who reserve a table at your restaurant for a quiet evening can help you attract more customers. It will only cost you one glass of wine, but you’ll more than compensate by filling empty tables and attracting paying customers.
Other small businesses can also benefit from mobile marketing. This includes texting appointment reminders to dentists and doctors, driving people to car showrooms using Bluetooth, or promoting special offers for beauticians and health spas. Mobile marketing is a great tool for local marketing. It’s quick, cheap, and delivers immediate results.
What is a business without a website?
It is amazing how many local businesses still need to be online. Despite the increasing popularity of the internet, small businesses that don’t promote their business online are losing out on huge income potential. Instead, they are passing the business on to other business-savvy owners.
Creating a website for your business doesn’t have to be expensive. Many websites offer templates for free that you can download. The next step is to buy a domain name and then get hosting for your site. You don’t need the knowledge or confidence to manage this task yourself. Many websites can help you out. You can often put a bid on outsourcing sites that will allow you to invite others to bid for the job. This is a great way to get the most for your money.
There are training programs that provide step-by-step training on how to build a website for your business. They also offer tips and tricks to driving traffic to your website, including how to get to page 1 on Google.
It doesn’t matter your business size; having an internet presence is essential to increase sales.
Blogs for Business – Seeing the Bigger Picture
Small businesses often need help convincing them to blog. Many must realize that blogging can increase sales and help them grow their businesses.
Although blogging takes time, you will see a positive impact on your business if it is consistent. You can use blogging to build relationships with your customers. Your blog will be a trusted source of information and help you to build trust. Writing a blog is a fun, and affordable way to get your business noticed, regardless of whether you are a dog trainer or a piano teacher, shop owner, driving instructor, or shop owner.
By sharing your link on social media sites such as Facebook, Twitter, and Pinterest, you can drive traffic to your website. Small businesses can also use high-ranking blogs to promote their business for a monthly fee.
These three ways are the best way to increase sales in your small business. These are the methods I’ve used with great success in all my businesses. They’re affordable and produce immediate results.
